Local Cosmetic Brand

Rita Myanmar, a new beauty brand entering a competitive space, needed to launch with a strong digital presence and build brand credibility from the ground up. They wanted to stand out with a clear brand voice and connect with a young, beauty-conscious audience on social media.

🔹 Build a modern, stylish brand image suited to the beauty industry.
🔹 Develop a content strategy that educates & excites the target audience.
🔹 Launch with a professionally crafted Facebook presence & ads.
🔹 Establish credibility and visibility within the first month.

📌 Brand Strategy & Identity:

• Defined the brand’s positioning, voice, and visual style.
• Crafted the brand story to emphasize affordable self-care, confidence, and community.
• Developed mood boards and creative direction aligned with beauty trends.

📌 Facebook Marketing & Content Creation:

• Launched a clean, consistent Facebook page with optimized bio, visuals, and tone.
• Designed content pillars focusing on product education, skin tips, and lifestyle messaging.
• Created eye-catching visuals with soft tones, skincare aesthetics, and human-centered storytelling.

📌 Facebook Ads & Awareness Campaign:

• Set up and ran targeted Facebook ad campaigns to boost early visibility.
• Promoted key products and brand story to engage and attract page followers.
• Focused on building awareness & inquiry volume, not aggressive selling.

🌸 Successfully introduced Rita Myanmar as a modern, relatable beauty brand.
📲 Increased social media awareness and inquiries in a short 2-week activation period.
🎯 Positioned Rita for continued growth with a brand-aligned audience.
💡 Built a content & brand asset foundation for future campaigns.

⚠️ Short-term collaboration focused on setup and initial visibility — deeper performance metrics will evolve with continuity.