Running Facebook ads sounds easy — launch a post, set a budget, and wait for results. But for many small businesses in Myanmar, the reality is disappointing.
Low engagement. No conversions. Wasted budget.
After auditing dozens of ad accounts, we’ve identified the top 5 mistakes that SMEs commonly make — and more importantly, how to fix them to improve your ROAS and get real results.
In this article, we’ll break down the top 5 Facebook ads mistakes for SMEs—and show you exactly how to avoid them.
Boosting a post might get you a few likes or views, but it’s not an effective way to run a serious campaign. It offers limited control over your targeting, placements, and ad objectives.
How to fix it:
Use Meta Ads Manager to set up proper campaigns. You’ll get full control over who sees your ads, how they’re optimized, and what results you’re tracking. If your goal is leads or conversions, this is the only way to go.
A common mistake SMEs make is creating one ad and showing it to everyone—whether they’ve heard of your business before or not. That’s a fast way to burn your budget.
How to fix it:
Create a basic ad funnel:
Different people need different messages based on how familiar they are with your brand.
You’ve probably seen blurry product photos, long paragraphs, or confusing ads. Chances are your audience scrolls right past them.
How to fix it:
Keep your ads visually sharp, concise, and branded.
Good creative can dramatically reduce your cost per result.
Either the audience is too broad (everyone aged 18–65) or too narrow (20 stacked interests). Both can make your ads underperform.
How to fix it:
Use custom audiences and lookalikes:
Facebook’s algorithm needs data and room to optimize. Don’t restrict it too much.
Many SMEs look at likes, reach, or even total sales but fail to connect the dots between ad spend and actual performance.
How to fix it:
Track what really matters:
Set up a simple Looker Studio dashboard or Google Sheet to track weekly.
The biggest Facebook ad mistakes for SMEs come down to lack of strategy, targeting, and tracking. If you want to turn your ads into a real growth channel, build a funnel, use strong visuals, and focus on measurable outcomes.
At Social Ads, we’ve worked with growing businesses across Myanmar to turn underperforming campaigns into high-ROI funnels. We don’t just run ads—we build systems that work.
Want us to take a look at your setup?
Book a free 30-minute strategy session and we’ll walk you through what’s working, what’s not, and how to improve.
[Schedule a Call] or [Download the Free Facebook Funnel Planner]
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